Tag: Customer Care

Retaining Members Effectively

Retaining Members Effectively

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Retaining Members Effectively For many gyms, the end-of-summer push for new members is coming to a close; that effort won’t be ramped up again for another six months or so. So what do you concentrate on in the meantime? Retaining members, of course! As profitable as new sign-ups, or sometimes, with upselling, more profitable, retaining members is a goal all clubs have — but the goal is sometimes elusive. Here are a few refresher tips on retaining members effectively.
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Too Much of a Good Thing

Too Much of a Good Thing

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Too Much of a Good ThingHaving dedicated members is every fitness facility’s dream — the ones who come in regularly, several times a week, pushing themselves through a routine that leaves them feeling good about themselves and good about the place where they choose to work out. But what if members become not so much dedicated as compulsive? Is that good for them? And is it good for your facility?
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What Kind of Happiness Can You Offer?

What Kind of Happiness Can You Offer?

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What Kind of Happiness Can You Offer? In this industry, there’s a lot of talk about happiness – as well there should be. In recent years, studies have suggested that the presence or absence of happiness affects us at a cellular level: When we’re happy, our tissues suffer less damage, our bodies have less inflammation, and our immune systems are stronger. Because we know that regular exercise contributes to greater happiness, we remind our clients that coming to the gym is good for them, that it’ll make them happier. But, in the light of a recent study, maybe we should wonder whether we’re giving happiness enough thought.
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Functional-Fitness

Adapting to Functional-Fitness Trends

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Functional-FitnessLast week, the New York Times ran an article about the functional-fitness trend. “Vintage exercise machines have recently become the padded shoulders of the workout world,” the article states, “swept aside for a fresher look.” In other words, out with the leg presses, biceps curlers, and seated torso rotations, and in with the kettle bells, medicine balls, and weighted sleds. Anything that gets you working out in ways devised to help you perform daily activities, like lifting, bending, and climbing stairs, constitutes the latest trend, the article says.
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The Power of a Friendly Greeting

The Power of a Friendly Greeting

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The Power of a Friendly GreetingRecently, IHRSA put forth an interesting argument in a blog post on the U.S. Department of Health and Human Services Physical Activity Guidelines website. It called, simply, for individuals to exercise in a way that makes them happy — as opposed to forcing themselves into one workout routine or another just because that routine is convenient or much talked about.
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Want to Retain Your Clients? Motivate Them

Want to Retain Your Clients? Motivate Them

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Want to Retain Your Clients? Motivate ThemBack in the fall, when I joined my current gym, I signed up for a free training session. The trainer I was assigned, Cliff, was friendly, knowledgeable, kind, and encouraging. I met with him twice. I felt I could learn a lot from him — if nothing else, I found him motivating, and I knew I needed motivation — so I intended to meet with him again, but, somehow, I didn’t manage to. (As I’ve confessed before in this space, my gym-going became — I don’t want to say a complete fantasy, but it certainly didn’t happen too often.)
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fitness incentives

Matching Clients with Trainers

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fitness incentivesRecently, the fitness concierge at my gym sent me an email to remind me that I still had one free orientation session to use. When I joined last year, I was given two. I used the first one right away but forgot about the second, and I appreciated the reminder, not only because I didn’t want to let such a gift go to waste, but also, embarrassingly, because it had been a while since I’d made it to the gym. I needed that refresher course (…)
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fitness incentives

Don’t Let the Lovely Weather Get You Down

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fitness incentivesAfter a debilitating hurricane in the fall and a seemingly endless winter, spring finally has arrived in New York City. The trees poking up from the sidewalk have fully let their green hair down; Central Park is overflowing with tulips, bluebells, pansies, and forsythia; and exercisers are out in droves. Yes, all those people who spent the long, inhospitable months of fall and winter in the gym are now donning their jogging shoes and mounting their bicycles. They want to feel the warmth of the sun as they work out. They want fresh air.
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fitness incentives

A Fitness Concierge Makes a Difference

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fitness incentivesI have a friend in lower Manhattan who joined a gym in August. For a couple of months, she went regularly, and she found herself getting into a routine she liked. And then Hurricane Sandy struck. Her kids were suddenly out of school, and for a couple of weeks life was upended: no electricity, no running water, no public transportation. When things finally returned to normal, she was ready to resume her routine — but somehow she just couldn’t. Having been thrown off course, she found it impossible to pick up where she’d left off, no matter how much she wanted to (…)
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fitness incentives

BFF: Benefit From Friendships

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fitness incentivesI’m reading a great book right now: Friendfluence, by journalist Carlin Flora. As the title suggests, the book examines the ways in which our friends influence us. From our personalities to our choices to our emotions, habits, and self-perceptions, friendship, argues Flora, strongly helps determine who we are.
Unsurprisingly, this holds true for physical fitness too. As Flora puts it, “We seek out health and weight-loss advice, but the most effective plan might be to hang out with fit friends. Not only do they make it easier for us to eat better and work out by setting an example and dragging us along on active outings, but they also provide the human connection that fosters robust physiological characteristics, such as lower blood pressure and increased immunity” (…)
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